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" "Clay Shirky uses the term “cognitive surplus” to describe this process. He defines it as “the ability of the world’s population to volunteer and to contribute and collaborate on large, sometimes global, projects.” “Wikipedia took one hundred million hours of volunteer time to create,” says Shirky.
Peter H. Diamandis (born May 20, 1961) is an American engineer, physician, and entrepreneur. He is best known as the founder and chairman of the XPRIZE Foundation, and the cofounder and executive chairman of Singularity University. He is also cofounder and former CEO of the Zero Gravity Corporation, cofounder and vice chairman of Space Adventures Ltd., founder and chairman of the Rocket Racing League, cofounder of the International Space University, cofounder of Planetary Resources, cofounder of Celularity, founder of Students for the Exploration and Development of Space, and vice chairman and cofounder of Human Longevity, Inc.
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Prahalad's book The Fortune at the Bottom of the Pyramid. He opened with a strong statement of purpose: "If we stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value-conscious consumers, a whole new world of opportunity will open up," and an even stronger statement of possibility: "The BoP market potential is huge: 4 to 5 billion underserved people and an economy of more than $13 trillion PPP (purchasing power parity).