Defaulting to truth is a problem. It lets spies and con artists roam free. - Malcolm Gladwell

What the Israelites saw, from high on the ridge, was an intimidating giant. In reality, the very thing that gave the giant his size was also the source of his greatest weakness. There is an important lesson in that for battles with all kinds of giants. The powerful and the strong are not always what they seem.

These people who link us up with the world, who bridge Omaha and Sharon, who introduce us to our social circles — these people on whom we rely more heavily than we realize — are Connectors, people with a special gift for bringing the world together.

Over the past decade, the anti-smoking movement has railed against the tobacco companies for making smoking cool and has spent untold millions of dollars of public money trying to convince teenagers that smoking isn't cool. But that's not the point. Smoking was never cool. Smokers are cool. Smoking epidemics begin in precisely the same way that the suicide epidemic in Micronesia began or word-of-mouth epidemics begin or the AIDS epidemic began, because of the extraordinary influence of Pam P. and Billy G. and Maggie and their equivalents-the smoking versions of R. and Tom Gau and Gaetan Dugas. In this epidemic, as in all others, a very small group-a select few-are responsible for driving the epidemic forward.