In the history of mankind, epidemics of madness present a particularly curious page. In addition to many other kinds of contagions, epidemics of madness frequently appeared upon various continents. Whole countries suffered from the intrusion of malicious ideas into various domains of life. Naturally, these epidemics broke out especially frequently in the spheres of religion, superstition, and within the bounds of official suspiciousness. Ch. 19 Epidemics

There's smoke in here. There's the smokers over there. Look at you, cool as a fucking cucumber. How many smokers do we have here tonight? [only a few people cheer] Whew! Listen to all that energy they can pump out at will. [goes into coughing fit for about 20 seconds] Thanks smokers. Valiant effort on your parts. Next time just hock up a chunk of lung, just rear back and launch a phlegm-gem toward the stage. Get one of those raw oysters happening. [mock spits and mimics mucus growing legs and running away] Hey hey hey, phlegm shouldn't have legs. Now, I'm no doctor but I've seen one on T.V. You ready for this, smokers? Listen to this: how many non-smokers do we have here tonight? [loud applause] Bunch of whinin' maggots. [lights cigarette] Bunch of obnoxious, self-righteous slugs. Don't take that wrong. I'd quit smoking if I didn't think I'd become one of you. I'm willing to die seven years before my time just so I'll be cool each last fuckin' day.

Three of the four elements are shared by all creatures, but fire was a gift to humans alone. Smoking cigarettes is as intimate as we can become with fire without immediate excruciation. Every smoker is an embodiment of Prometheus, stealing fire from the gods and bringing it on back home. We smoke to capture the power of the sun, to pacify Hell, to identify with the primordial spark, to feed on them arrow of the volcano. It's not the tobacco we're after but the fire. When we smoke, we are performing a version of the fire dance, a ritual as ancient as lightning.

Three of the four elements are shared by all creatures, but fire was a gift to humans alone. Smoking cigarettes is as intimate as we can become with fire without immediate excruciation. Every smoker is an embodiment of Prometheus, stealing fire from the gods and bringing it on back home. We smoke to capture the power of the sun, to pacify Hell, to identify with the primordial spark, to feed on the marrow of the volcano. It's not the tobacco we're after but the fire. When we smoke, we are performing a version of the fire dance, a ritual as ancient as lightning.

What must underlie successful epidemics, in the end, is a bedrock belief that change is possible, that people can radically transform their behavior or beliefs in the face of the right kind of impetus. This, too, contradicts some of the most ingrained assumptions we hold about ourselves and each other. We like to think of ourselves as autonomous and inner-directed, that who we are and how we act is something permanently set by our genes and our temperament. But if you add up the examples of Salesmen and Connectors, of Paul Revere's ride and Blue's Clues, and the Rule of 150 and the New York subway cleanup and the Fundamental Attribution Error, they amount to a very different conclusion about what it means to be human. We are actually powerfully influenced by our surroundings, our immediate context, and the personalities of those around us. Taking the graffiti off the walls of New York's subways turned New Yorkers into better citizens. Telling seminarians to hurry turned them into bad citizens. The suicide of a charismatic young Micronesian set off an epidemic of suicides that lasted for a decade. Putting a little gold box in the corner of a Columbia Record Club advertisement suddenly made record buying by mail seem irresistible. To look closely at complex behaviors like smoking or suicide or crime is to appreciate how suggestible we are in the face of what we see and hear, and how acutely sensitive we are to even the smallest details of everyday life. That's why social change is so volatile and so often inexplicable, because it is the nature of all of us to be volatile and inexplicable.

I was uncomfortable with smoking too much because a lot of young kids watch and I didn't want to make that cool.

I miss the closet. Homosexuals, not to speak of the rest of society, were far better off when social pressure forced them to hide their activities. They could also not be as promiscuous. Is it any wonder the epidemic started after they "came out of the closet," and started hyper-promiscuous sodomy? I don't believe so, medically or morally.

If we now glance back over the pages of all the religious martyrdoms, bringing sinister recollections of the Inquisition and various mass-madnesses, a not exaggerated picture of a true epidemic will emerge quite clearly. Just as any epidemic, this malady of madness flared up suddenly, seemingly from a small beginning, and grew with extraordinary speed into most violent forms. We are reminded of the various persecutions of “witches,” which are even hard to believe. In the recent writings of Dr. Lévi-Valency several curious details are related which remind one again of the possibility of an epidemic of madness. Ch. 19 Epidemics

The “Art Nouveau” appeal of smoking: manufacture your own pneuma, spirit. “I’m alive.” “I’m decorative.

Telling teenagers about the health risks of smoking — It will make you wrinkled! It will make you impotent! It will make you dead! — is useless,” Harris concludes. “This is adult propaganda; these are adult arguments. It is because adults don’t approve of smoking — because there is something dangerous and disreputable about it — that teenagers want to do it.

The cases were as easy to prove as they were tragic to charge. In the rush to clean up the streets, we were criminalizing a public health crisis. And without a focus on treatment and prevention, the crack epidemic spread like a deadly virus, burning through city after city until it had stolen a generation of people.

I got this big fear of doing smoking jokes in my act and showing up five years from now goin' [puts mic to his neck and speaks as if he had a mechanical larynx] 'good evening everybody, remember me, smoking's bad. [puts cigarette to neck and mimics smoking it] Eeww. You ever seen somebody do that? I've seen someone do that. Let me tell you something — if you're smoking out of a hole in your neck [mimics it again] I'd think about quitting. And that's just me, ya know.

Tobacco is a communicated disease – communicated through marketing.

I was wondering the other day, why it is we turn pop figures into idols? I have a theory, of course. I think we have this need to be cool, that there is this undercurrent in society that says some people are cool and some people aren't. And it is very, very important that we are cool. So when we find somebody who is cool on television or on the radio, we associate ourselves with this person to feel valid ourselves. And the problem I have with this is that we rarely know what the person believes whom we are associating ourselves with. The problem with this is that it indicates there is less value in what people believe, what they stand for; it only matters that they are cool. In other words, who cares what I believe about life, I only care that I am cool. Because in the end, the undercurrent running through culture is not giving people value based upon what they believe and what they are doing to aid society, the undercurrent is deciding their value based upon whether of not they are cool.