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Tobacco, divine, rare, superexcellent tobacco, which goes far beyond all the panaceas, potable gold, and philosopher's stones, a sovereign remedy to all diseases...but as it is commonly abused by most men, which take it as tinkers do ale, 'tis a plague, a mischief, a violent purger of goods, lands, health, hellish, devilish and damned tobacco, the ruin and overthrow of body and soul.
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Tobacco not only wrecks health and health systems; it’s a drain on economies and the environment. [...] We must strengthen our efforts and scale up our actions while facing increasing interference from the tobacco industry. We are all familiar with the catalogue of deception, lies and half-truths in which tobacco industry specializes.
The battle is won when the average American regards a corporate journalist exactly as they regard a tobacco executive. Once you realize that's what you're dealing with, everything falls into place. Okay, this guy wants to sell me cancer, he makes money selling me cancer, he knows he's selling me cancer. I'm not going to get him to say that [cigarettes] are cancer, but now I can proceed accordingly knowing that this is going to be about promoting [cigarettes] or parliaments or whatever it is.
[Culture] Jammers are now mobilizing to repeat the tobacco story in many other areas of life. We’re going to take on the global automakers, the chemical companies, the food industries, the fashion corporations and the pop-culture marketers in a free-information environment …We want auto executives to feel just as squeezed and beleaguered as tobacco executives. We want them to have a hard time looking their kids in the eye and explaining exactly what they do for a living.
It’s not enough that the public should be informed about the hazards of smoking; a warning has to be stamped on every package of cigarettes. Then cigarette advertising has to be restricted if not banned. The activists will never be satisfied until tobacco is outlawed, and after that it will be alcohol, then junk food, etc.
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Targeting young people, like the tobacco industry had to keep replacing their customers who were dying with new customers. knows they have to target young people. That’s why we have these foods in schools and marketing messages at a younger and younger age for kids to get hooked on all the wrong kinds of foods.
Efforts to prevent noncommunicable diseases go against the business interests of powerful economic operators. In my view, this is one of the biggest challenges facing health promotion. [...] it is not just Big Tobacco anymore. Public health must also contend with Big Food, Big Soda, and Big Alcohol. All of these industries fear regulation, and protect themselves by using the same tactics. Research has documented these tactics well. They include front groups, lobbies, promises of self-regulation, lawsuits, and industry-funded research that confuses the evidence and keeps the public in doubt. Tactics also include gifts, grants, and contributions to worthy causes that cast these industries as respectable corporate citizens in the eyes of politicians and the public. They include arguments that place the responsibility for harm to health on individuals, and portray government actions as interference in personal liberties and free choice. This is formidable opposition. [...] When industry is involved in policy-making, rest assured that the most effective control measures will be downplayed or left out entirely. This, too, is well documented, and dangerous. In the view of WHO, the formulation of health policies must be protected from distortion by commercial or vested interests.
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