Clear writing is a sign of clear thinking. Great writers know how to communicate. They make things easy to understand. - Jason Fried

Anyone who creates a new business is a starter. You don’t need an MBA, a certificate, a fancy suit, a briefcase, or an above-average tolerance for risk. You just need an idea, a touch of confidence, and a push to get started.

What do you call a generic pitch sent out to hundreds of strangers hgoping that one will bite? Spam.

when you think of the company as a product, you ask different questions: Do people who work here know how to use the company? Is it simple? Complex? Is it obvious how it works? What’s fast about it? What’s slow about it? Are there bugs? What’s broken that we can fix quickly and what’s going to take a long time?