Unless you have perfectly conventional beliefs, it’s rarely a good idea to tell everybody everything that you know. So who do you tell? Whoever you n… - Peter Thiel

In practice, there’s always a golden mean between telling nobody and telling everybody — and that’s a company. The best entrepreneurs know this: every great business is built around a secret that’s hidden from the outside.

However, for equity to create commitment rather than conflict, you must allocate it very carefully. Giving everyone equal shares is usually a mistake: every individual has different talents and responsibilities as well as different opportunity costs, so equal amounts will seem arbitrary and unfair from the start. On the other hand, granting different amounts up front is just as sure to seem unfair. Resentment at this stage can kill a company, but there’s no ownership formula to perfectly avoid it.

A los que venden publicidad se les llama «ejecutivos de cuentas». Aquellos que venden clientes trabajan en «desarrollo de negocio».

Identity is a very strange concept. It can mean two opposite things. It can mean that which makes you unique and it can mean that which makes you identical.

There are all these different experiences people have. There is an African American experience, there is a women’s experience, there is a gay experience… You don’t want to pretend that it does not exist and you don’t want to make it all-important. It is very hard for us to find the right way to talk about this.

As a gay person I don’t want to be in the closet, but I also don’t want to be in the ghetto. The closet and the ghetto are exclusive – those are two different possibilities – but I hope they are not exhaustive, that those are not the only two.