Waze's triumph and Navteq's decline should be the model for every budding ExO. Ask yourself, "Which of my products or services can I digitize and dem… - Salim Ismail

You have to be self-aware and look for that startup idea and purpose that is a perfect fit with you — with you as a person, not as a business[person].

Indeed, the rate of change is so high everywhere these days that you now must assume that someone will disrupt you, and often from a direction you least expect. As Steve Forbes sees it, "You have to disrupt yourself or others will do it for you." This applies to every market, geography and industry.

Enables coherent exponential growth • Binds collective aspirations • Attracts top talent across the ecosystem • Supports a cooperative/non-political culture • Enables agility and learning