A story about tens of thousands of people struck down by their own military as they stood up for something noble does not have the same emotional imp… - Simon Sinek

Great second or third CEOs don't take the helm to implement their own vision of the future; they pick up the original banner and lead the company into the next generation. That's why we call it succession, not replacement. There is a continuity of vision.

You can't laugh and be afraid at the same time," he said. And he'd be right. Laughing actually releases endorphins. They are released to mask the pain we're causing to ourselves as our organs are being convulsed.

The goal of business then should not be to simply sell to anyone who wants what you have—the majority—but rather to find people who believe what you believe, the left side of the bell curve.