Competitive markets destroy profits. - Peter Thiel

More than that, internal peace is what enables a startup to survive at all. When a startup fails, we often imagine it succumbing to predatory rivals in a competitive ecosystem. But every company is also its own ecosystem, and factional strife makes it vulnerable to outside threats. Internal conflict is like an autoimmune disease: the technical cause of death may be pneumonia, but the real cause remains hidden from plain view.

startup messed up at its foundation cannot be fixed.

proprietary technology, network effects, economies of scale, and branding