Every monopoly is unique, but they usually share some combination of the following characteristics: proprietary technology, network effects, economie… - Peter Thiel

proprietary technology, network effects, economies of scale, and branding

The total net profit that you earn on average over the course of your relationship with a customer (Customer Lifetime Value, or CLV) must exceed the amount you spend on average to acquire a new customer (Customer Acquisition Cost, or CAC).

The airlines compete with each other, but Google stands alone. Economists use two simplified models to explain the difference: perfect competition and monopoly.

Lo contrario es incierto. Independientemente de lo potente que sea tu producto — aun cuando encaje fácilmente con hábitos ya establecidos y a todo el mundo que lo pruebe le guste de inmediato — , debes seguir apoyándolo con un sólido plan de distribución.