[There is a distinguishes between] low-end disruption which targets customers who do not need the full performance valued by customers at the high en… - Clayton Christensen

[Descriptive research provides] an accurate description or picture of the status or characteristics of a situation or phenomenon.

It’s easier to hold to your principles 100% of the time than it is to hold to them 98% of the time.

We contest the conclusions of scholars such as Tushman and Anderson (1986), who have argued that incumbent firms are most threatened by attacking entrants when the innovation in question destroys, or does not build upon, the competence of the firm. We observe that established firms, though often at great cost, have led their industries in developing critical competence-destroying technologies, when the new technology was needed to meet existing customers’ demands.