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There’s nothing in the category with our flavor profile, the freshness of our flavor profile, our nutritional deck, and zero sugar. We’re bottled in … - Yanni Hufnagel
" "There’s nothing in the category with our flavor profile, the freshness of our flavor profile, our nutritional deck, and zero sugar. We’re bottled in 100% recycled plastic, and we’re organic. I think we’ve got magic inside the bottle. When people drink the brand, they come back in a big way, and the data suggests that.
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About Yanni Hufnagel
Yanni Hufnagel (born August 26, 1982) is an American entrepreneur, former college basketball coach, and the founder and CEO of Atlanta-based The Lemon Perfect Company, maker of the enhanced water brand Lemon Perfect. Before starting Lemon Perfect, he served as an assistant coach of the Nevada Wolf Pack men's basketball team under Eric Musselman. He previously served as an assistant coach for the California Golden Bears, Vanderbilt Commodores, and Harvard Crimson. Hufnagel was regarded as one of the top recruiters in college basketball.
Also Known As
Native Name:
Yanni Hufangel
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Additional quotes by Yanni Hufnagel
I jumped up, and that night I googled how to start a beverage company. And what I’ll say is the skill set between coaching college basketball and recruiting at that level and building a beverage company — they’re very harmonious. And I had a fascination with consumer brands — even when I was coaching — especially those in the natural channel. And so there’s been real utility in my coaching skill set now as we’re building this business.
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She had posted a photo with it in her limo, and all of a sudden my phone blew up. We came to learn that she was an authentic fan of the brand. A year later, one of our investors was in her house and saw her stash in the fridge and helped us build the bridge with her. It is beyond my wildest dreams to have someone of her influence being a fan of the brand.
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