There’s nothing in the category with our flavor profile, the freshness of our flavor profile, our nutritional deck, and zero sugar. We’re bottled in … - Yanni Hufnagel

Beverage is an expensive game, and access to capital is the only way to drive a fast-scaling brand forward. We want to be a disruptive player in a large category and want to put fuel on the fire. We felt like we were able to drive great execution, but still have room to grow and want to build a big margin story for tomorrow.

The beverage landscape is dynamic. On-trend, well-packaged, and inclusive emerging brands will become the iconic brands of tomorrow. Our goal at Lemon Perfect is to be at the forefront of the better-for-you, for everyone movement by building products that meet at the intersection of flavor and good-for-you. That so many tastemakers and industry insiders share our vision of disrupting an American beverage ecosystem still largely dominated by high-calorie, high-sugar options is very motivating.

Nothing with our flavor and health profile is on the market today. And, our price point is at where a consumer anywhere and anytime can become a customer. It is very rare that you can have a total addressable market like we do.