Yanni Hufnagel Quotes

Our partnership with Jared is exciting for Lemon Perfect as we dive meaningfully into the NIL ecosystem. That Jared is both an NBA prospect and social media star is unique. He is a one-of-a-kind basketball prospect and content creator whose talent in front of the camera and on the court will help drive brand awareness as Lemon Perfect continues its quest to become the number one brand in the enhanced water category by dollar share.

We’re going to change the way people drink water. To do that, you have to be able to play on price.

The early investor enthusiasm for Lemon Perfect has been energizing and humbling. The brand is resonating broadly across multiple demographics, and that diversity is well represented by our investors.

Life is never a straight line.

Nothing with our flavor and health profile is on the market today. And, our price point is at where a consumer anywhere and anytime can become a customer. It is very rare that you can have a total addressable market like we do.

We're honored to have Sloane join our Lemon Perfect team as an investor and spokeswoman for great-tasting healthy hydration. Sloane's championship-level grit, unbounded positivity, and commitment to providing more opportunities to underserved children through education and sports serve as a great North Star for all of our stakeholders, and we are excited for her lemon-powered run at this year's US Open.

Our bottle doesn’t look like anything on the shelf before us. There was never a product created even in the same realm as Lemon Perfect. No one ever said, Can we take something made from real fruit and give it the flavor profile that America craves and do it with no sugar?

As we dive meaningfully into the NIL ecosystem, we're honored to have C.J. join our Lemon Perfect team as a spokesperson for great-tasting healthy hydration. C.J. is a one-of-a-kind football prospect whose reach will continue to accelerate with each Herculean play he makes on the field. Powered by lemons, C.J. is poised to have one of the best statistical seasons ever by a Heisman-winning quarterback while leading Ohio State to a national championship.

I have to tell you, Ray, I’ve been obsessive about protecting our IP, really from second one. So I think the registration was not that far behind, yes. And when I speak with other founders — not only in food and beverage — the first thing I always ask is, “Have you filed to trademark your IP, your name?” Because without that, generally speaking, you’re back to zero. I mean, a name change after you launch is very challenging, if not impossible. And so one of the first things I ask after, “Are you well capitalized?” and “Let me try the product. How does it taste?” would be, “Do you own your IP?”

There’s nothing in the category with our flavor profile, the freshness of our flavor profile, our nutritional deck, and zero sugar. We’re bottled in 100% recycled plastic, and we’re organic. I think we’ve got magic inside the bottle. When people drink the brand, they come back in a big way, and the data suggests that.

Publix, Ralphs, and Stew Leonard's are among America's most iconic retailers, and the early velocity data we're seeing in each account is very exciting. We're absolutely thrilled.

Every day I got up and I just tried to put one foot in front of the other and get a little bit better and get closer to being able to really wake up in the morning and dream big in a realistic way.

Lemon Perfect is disrupting the enhanced water category by offering a better-for you, better-tasting product that is resonating broadly with the American consumer. Today is a monumental day for Lemon Perfect. Jim is a best-in-industry sales executive and passionate people leader whose experience is unsurpassed. His sales strategy will drive revenue and profit while accelerating Lemon Perfect's rise toward its goal of becoming the number one brand in the multibillion-dollar enhanced water category by market share.

The four Ps that I consider paramount to winning in the beverage business are product, price, packaging, and people. We got that right early on.

I knew that flavor was going to be key, so we had to have a product that tasted great and checked off all the prevalent consumer boxes. Everything must start with a great product. You must be passionate about it.