My heart wants this brand to be ubiquitous. Sometimes you get one opportunity to build something that can be ubiquitous in the way that Lemon Perfect… - Yanni Hufnagel

Lemon Perfect is disrupting the enhanced water category by offering a better-for you, better-tasting product that is resonating broadly with the American consumer. Today is a monumental day for Lemon Perfect. Jim is a best-in-industry sales executive and passionate people leader whose experience is unsurpassed. His sales strategy will drive revenue and profit while accelerating Lemon Perfect's rise toward its goal of becoming the number one brand in the multibillion-dollar enhanced water category by market share.

Our bottle doesn’t look like anything on the shelf before us. There was never a product created even in the same realm as Lemon Perfect. No one ever said, Can we take something made from real fruit and give it the flavor profile that America craves and do it with no sugar?

Nothing with our flavor and health profile is on the market today. And, our price point is at where a consumer anywhere and anytime can become a customer. It is very rare that you can have a total addressable market like we do.