Given our early turns, we're fully committed to building Lemon Perfect through a best-in-class DSD network that will eventually span across America, … - Yanni Hufnagel

Our bottle doesn’t look like anything on the shelf before us. There was never a product created even in the same realm as Lemon Perfect. No one ever said, Can we take something made from real fruit and give it the flavor profile that America craves and do it with no sugar?

People looked at me like I had four eyes when I said I wanted to go to Harvard.

The beverage landscape is dynamic. On-trend, well-packaged, and inclusive emerging brands will become the iconic brands of tomorrow. Our goal at Lemon Perfect is to be at the forefront of the better-for-you, for everyone movement by building products that meet at the intersection of flavor and good-for-you. That so many tastemakers and industry insiders share our vision of disrupting an American beverage ecosystem still largely dominated by high-calorie, high-sugar options is very motivating.