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Given our early turns, we're fully committed to building Lemon Perfect through a best-in-class DSD network that will eventually span across America, … - Yanni Hufnagel
" "Given our early turns, we're fully committed to building Lemon Perfect through a best-in-class DSD network that will eventually span across America, so that we can best service both our retailers and our consumers. The Classic Beverage and John Lenore signings are key wins for the company, especially on the heels of an almost implausibly successful launch in Big Geyser's system amidst the dislocation caused by COVID-19 in the New York metropolitan area.
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About Yanni Hufnagel
Yanni Hufnagel (born August 26, 1982) is an American entrepreneur, former college basketball coach, and the founder and CEO of Atlanta-based The Lemon Perfect Company, maker of the enhanced water brand Lemon Perfect. Before starting Lemon Perfect, he served as an assistant coach of the Nevada Wolf Pack men's basketball team under Eric Musselman. He previously served as an assistant coach for the California Golden Bears, Vanderbilt Commodores, and Harvard Crimson. Hufnagel was regarded as one of the top recruiters in college basketball.
Also Known As
Native Name:
Yanni Hufangel
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Additional quotes by Yanni Hufnagel
Beverage is an expensive game, and access to capital is the only way to drive a fast-scaling brand forward. We want to be a disruptive player in a large category and want to put fuel on the fire. We felt like we were able to drive great execution, but still have room to grow and want to build a big margin story for tomorrow.
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She had posted a photo with it in her limo, and all of a sudden my phone blew up. We came to learn that she was an authentic fan of the brand. A year later, one of our investors was in her house and saw her stash in the fridge and helped us build the bridge with her. It is beyond my wildest dreams to have someone of her influence being a fan of the brand.
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