I jumped up, and that night I googled how to start a beverage company. And what I’ll say is the skill set between coaching college basketball and rec… - Yanni Hufnagel

Publix, Ralphs, and Stew Leonard's are among America's most iconic retailers, and the early velocity data we're seeing in each account is very exciting. We're absolutely thrilled.

I have to tell you, Ray, I’ve been obsessive about protecting our IP, really from second one. So I think the registration was not that far behind, yes. And when I speak with other founders — not only in food and beverage — the first thing I always ask is, “Have you filed to trademark your IP, your name?” Because without that, generally speaking, you’re back to zero. I mean, a name change after you launch is very challenging, if not impossible. And so one of the first things I ask after, “Are you well capitalized?” and “Let me try the product. How does it taste?” would be, “Do you own your IP?”

As we dive meaningfully into the NIL ecosystem, we're honored to have C.J. join our Lemon Perfect team as a spokesperson for great-tasting healthy hydration. C.J. is a one-of-a-kind football prospect whose reach will continue to accelerate with each Herculean play he makes on the field. Powered by lemons, C.J. is poised to have one of the best statistical seasons ever by a Heisman-winning quarterback while leading Ohio State to a national championship.