The four Ps that I consider paramount to winning in the beverage business are product, price, packaging, and people. We got that right early on. - Yanni Hufnagel
" "The four Ps that I consider paramount to winning in the beverage business are product, price, packaging, and people. We got that right early on.
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About Yanni Hufnagel
Yanni Hufnagel (born August 26, 1982) is an American entrepreneur, former college basketball coach, and the founder and CEO of Atlanta-based The Lemon Perfect Company, maker of the enhanced water brand Lemon Perfect. Before starting Lemon Perfect, he served as an assistant coach of the Nevada Wolf Pack men's basketball team under Eric Musselman. He previously served as an assistant coach for the California Golden Bears, Vanderbilt Commodores, and Harvard Crimson. Hufnagel was regarded as one of the top recruiters in college basketball.
Also Known As
Native Name:
Yanni Hufangel
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Additional quotes by Yanni Hufnagel
I jumped up, and that night I googled how to start a beverage company. And what I’ll say is the skill set between coaching college basketball and recruiting at that level and building a beverage company — they’re very harmonious. And I had a fascination with consumer brands — even when I was coaching — especially those in the natural channel. And so there’s been real utility in my coaching skill set now as we’re building this business.
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