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The four Ps that I consider paramount to winning in the beverage business are product, price, packaging, and people. We got that right early on. - Yanni Hufnagel
" "The four Ps that I consider paramount to winning in the beverage business are product, price, packaging, and people. We got that right early on.
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About Yanni Hufnagel
Yanni Hufnagel (born August 26, 1982) is an American entrepreneur, former college basketball coach, and the founder and CEO of Atlanta-based The Lemon Perfect Company, maker of the enhanced water brand Lemon Perfect. Before starting Lemon Perfect, he served as an assistant coach of the Nevada Wolf Pack men's basketball team under Eric Musselman. He previously served as an assistant coach for the California Golden Bears, Vanderbilt Commodores, and Harvard Crimson. Hufnagel was regarded as one of the top recruiters in college basketball.
Also Known As
Native Name:
Yanni Hufangel
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Additional quotes by Yanni Hufnagel
There’s nothing in the category with our flavor profile, the freshness of our flavor profile, our nutritional deck, and zero sugar. We’re bottled in 100% recycled plastic, and we’re organic. I think we’ve got magic inside the bottle. When people drink the brand, they come back in a big way, and the data suggests that.
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