Bono was short for Bono Vox of O’Connell Street, but the boy Guggi was no Latin scholar. “Strong Voice” was an accidental translation. Bonavox was a hearing aid shop in Dublin.

What was remarkable was that associating with a computer and electronics company was the best way for a rock band to seem hip and appeal to young people. Bono later explained that not all corporate sponsorships were deals with the devil. “Let’s have a look,” he told Greg Kot, the Chicago Tribune music critic. “The ‘devil’ here is a bunch of creative minds, more creative than a lot of people in rock bands. The lead singer is Steve Jobs. These men have helped design the most beautiful art object in music culture since the electric guitar. That’s the iPod. The job of art is to chase ugliness away.

I know Bono and he knows Ono, she knows Eno whose phone goes thus:
"Brian's not home, he's at the North Pole, but if you'd like to leave a weird noise..."

Guggi not only gave me the name Bono; he gave everyone in his family new and surreal names.

International rock star - gravy maker extraordinaire.

I'm not picking up dog shit. I'm a rock star.

Tony went to fight in Belfast,
Rudi stayed at home to starve.
I could make it all worthwhile as a rock & roll star.
Bevan tried to change the nation,
Sonny wants to turn the world, well he can tell you that
he tried.
I could make a transformation as a rock & roll star.

So inviting,
So enticing to play the part.
I could play the wild mutation as a rock & roll star.

I could do with the money,
I'm so wiped out with things as they are.
I'd send my photograph to my honey,
And I'd come on like a regular superstar

I could fall asleep at night
As a rock & roll star
I could fall in love all right
As a rock & roll star.

- Star

Q: And you decided to be a rock star, when?

being a rock star is the intersection of who you are and who you want to be.

So, so what?
I'm still a rock star,
I got my rock moves,
And I don't need you.
And guess what,
I'm having more fun.
And now that were done,
I'm gonna show you tonight
I'm alright,
I'm just fine.
And you're a tool.
So, so what?
I am a rock star,
I got my rock moves.
And I don't want you tonight.

From Bad Boy of Music, on his life as a concert pianist:

If you're listening to a rock star in order to get your information on who to vote for, you're a bigger moron than they are. Why are we rock stars? Because we're morons. We sleep all day, we play music at night and very rarely do we sit around reading the Washington Journal.

I am the innovator. I am the creator. I am the emancipator. I am the architect of rock 'n' roll!

I was born to become a star.