Creativity comes from looking for the unexpected and stepping outside your own experience. Computers simply cannot do that. - Masaru Ibuka

To establish a place of work where engineers can feel the joy of technological innovation, be aware of their mission to society, and work to their heart's content.

The key to success for Sony, and to everything in Business, Science, and Technology for that matter, is never to follow the others. We bet the company on that basic technology (the Trinitron TV), and in 23 years nobody has been able to match it.

Research bear a true fruit, the research must start from needs.