We will learn that computers, amazing as they are, still cannot come close to being as effective as human beings. A computer isn't creative on its ow… - Masaru Ibuka

Creativity comes from looking for the unexpected and stepping outside your own experience. Computers simply cannot do that.

The lesson of Apollo demonstrates that no matter how big the goal, if you apply yourself diligently to the work, even the most difficult job can be be accomplished flawlessly.

To establish a place of work where engineers can feel the joy of technological innovation, be aware of their mission to society, and work to their heart's content.

We worked furiously (to realise our goals). Because we didn't have fear, we could do something drastic.