Initiative and starting are about neither of these. They are about “let’s see” and “try.” If there’s no clear right answer, perhaps the thing you oug… - Seth Godin

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Initiative and starting are about neither of these. They are about “let’s see” and “try.” If there’s no clear right answer, perhaps the thing you ought to do is something new. Something new is often the right path when the world is complicated.

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About Seth Godin

Seth Godin (born July 10, 1960) is an American author and speaker on business issues.

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Artists think along the edges of the box, because that's where things get done. That's where the audience is, that's where the means of production are available, and that's where you can make an impact.

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"Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards — and living up to them — is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it." -

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