We read (experience) a text linearly, forgetting most of it while we read; then we study it as a simultaneous unit. (p. 325) - Northrop Frye
" "We read (experience) a text linearly, forgetting most of it while we read; then we study it as a simultaneous unit. (p. 325)
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About Northrop Frye
Herman Northrop Frye (14 July 1912 – 23 January 1991) was a Canadian literary critic and literary theorist, considered one of the most influential of the 20th century.
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The use of cliché [is] the use of ready-made, prefabricated formulas designed to give those who are too lazy think the illusion of thinking...If our aim is only to say what gets by in society, our reactions will become almost completely mechanical. That's the direction cliché takes us in...it's no more a product of a conscious mind than the bark of a dog.
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