It is not the demands of the job that cause the most stress, but the degree of control workers feel they have throughout their day. The studies also … - Simon Sinek

Incluso el propio Welch acabaría admitiendo que poner la atención en el valor accionarial es «la idea más estúpida del mundo», insistiendo hasta el día de hoy que él siempre consideró ese valor un resultado, no una estrategia.

There are only two ways to influence human behavior: you can manipulate it or you can inspire it.

Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?

People don’t buy WHAT you do, they buy WHY you do it.

We are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong, to make us feel special, safe and not alone is part of what gives them the ability to inspire us.

For values or guiding principles to be truly effective they have to be verbs. It’s not “integrity,” it’s “always do the right thing.” It’s not “innovation,” it’s “look at the problem from a different angle.” Articulating our values as verbs gives us a clear idea - we have a clear idea of how to act in any situation.

Happy employees ensure happy customers. And happy customers ensure happy shareholders — in that order.

Leading is not the same as being the leader. Being the leader means you hold the highest rank, either by earning it, good fortune or navigating internal politics. Leading, however, means that others willingly follow you — not because they have to, not because they are paid to, but because they want to.

You don’t hire for skills, you hire for attitude. You can always teach skills.

Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them. People are either motivated or they are not. Unless you give motivated people something to believe in, something bigger than their job to work toward, they will motivate themselves to find a new job and you’ll be stuck with whoever’s left.

Trust is maintained when values and beliefs are actively managed. If companies do not actively work to keep clarity, discipline and consistency in balance, then trust starts to break down.

All organizations start with WHY,

We cannot find a new passion. We can only find better places for our passion to flourish.