For half the young men, that was it. They were the control group. For the other half, there was a catch. As they walked down the hallway with their questionnaire, a man — a confederate of the experimenters — walked past them and pulled out a drawer in one of the filing cabinets. The already narrow hallway now became even narrower. As the young men tried to squeeze by, the confederate looked up, annoyed. He slammed the filing cabinet drawer shut, jostled the young men with his shoulder, and, in a low but audible voice, said the trigger word: “Asshole.” Cohen and Nisbett wanted to measure, as precisely as possible, what being called that word meant. They looked at the faces of their subjects and rated how much anger they saw. They shook the young men’s hands to see if their grip was firmer than usual. They took saliva samples from the students, both before and after the insult, to see if being called an asshole caused their levels of testosterone and cortisol — the hormones that drive arousal and aggression — to go up. Finally they asked the students to read the following story and supply a conclusion: It had only been about twenty minutes since they had arrived at the party when Jill pulled Steve aside, obviously bothered about something. “What’s wrong?” asked Steve. “It’s Larry. I mean, he knows that you and I are engaged, but he’s already made two passes at me tonight.” Jill walked back into the crowd, and Steve decided to keep his eye on Larry. Sure enough, within five minutes, Larry was reaching over and trying to kiss Jill. If you’ve been insulted, are you more likely to imagine Steve doing something violent to Larry?
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"There was only one cadet I ever really hated. Just one name I can think of," The Boo said. "That'll make an interesting story for the book, Colonel. Who is the jerk?" I asked. "It was you, Conroy. Just you. There was something about you that I hated when you first walked into fourth battalion, you worthless bum."
Everybody alive knows, deep down, that they're an asshole. And they are. I defy you to name anyone who ever lived who wasn't an asshole. Being one comes with having one. But nearly everybody is such an asshole, they think assholes are a minority. They think they're one of a mere handful of them — so they work like crazy to keep anyone from finding out their secret shame: that they're one of the assholes. I came to terms with being an asshole twenty or thirty years ago. Since then I've been working on being a pleasant one.
[in response to someone in the audience yelling something] Would somebody just put a dick in that guy's mouth, please? 'Cause that's what he wants. He's a cocksucker in disguise. He's got his mouth open 'cause he wants someone to cum in it. Now, do you wanna keep making noise, motherfucker, and we can find you that way, or are you just a punk coward asshole bullshit loud motherfucker and you're gonna shut up now so we don't find out where the fuck you're sitting? 'Cause if you keep it up, we'll grab your ass and throw you on the fucking street, where you belong, with your mother! And I'm fucking her in the asshole every night anyway, so fuck you and your sister and your wife! If you got a kid, I hope your fucking kid dies in a car fire! How do you like that, you stupid cocksucker? Shut the fuck up and get the fuck out of here! … You know? See … You gotta use psychology. You gotta be a bit of a psychologist up here and know how to appeal to a person.
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