Stuff designed to make them sound clever and make us part with our money. Which is fine, but their shtick isn’t the whole story. Buzzwords are not th… - Hugh MacLeod

Everyone is born creative; everyone is given a box of crayons in kindergarten. Then when you hit puberty they take the crayons away and replace them with dry, uninspiring books on algebra, history, etc. Being suddenly hit years later with the 'creative bug' is just a wee voice telling you, 'I'd like my crayons back, please.

But Andrew was right about one thing. Human beings need to tell stories. Historically, it's the quickest way we have for transmitting useful information to other members of our species. Stories are not simply nice things to have; they are essential survival tools.
And yes, the stories we tell ourselves are just as important as the stories we tell other people.

The hunger will give you everything and it will take from you, everything. It will cost you your life, and there isn't a damn thing you can do about it. But knowing this, of course, is what ultimately sets you free.