If you ask people to sing a song together, or to march in step, or just to tap out some beats together on a table, it makes them trust each other mor… - Jonathan Haidt

Even if we take Nietzsche figuratively (which he would have much preferred anyway), fifty years of research on stress shows that stressors are generally bad for people,3 contributing to depression, anxiety disorders, and heart disease.

There is a special pleasure in the irony of a moralist brought down for the very moral failings he has condemned. It’s the pleasure of a well-told joke. Some jokes are funny as one-liners, but most require three verses: three guys, say, who walk into a bar one at a time, or a priest, a minister, and a rabbi in a lifeboat. The first two set the pattern, and the third violates it. With hypocrisy, the hypocrite’s preaching is the setup, the hypocritical action is the punch line. Scandal is great entertainment because it allows people to feel contempt, a moral emotion that gives feelings of moral superiority while asking nothing in return. With contempt you don’t need to right the wrong (as with anger) or flee the scene (as with fear or disgust). And best of all, contempt is made to share. Stories about the moral failings of others are among the most common kinds of gossip,3 they are a staple of talk radio, and they offer a ready way for people to show that they share a common moral orientation. Tell an acquaintance a cynical story that ends with both of you smirking and shaking your heads and voila, you’ve got a bond.

The very ritual practices that the New Atheists dismiss as costly, inefficient and irrational turn out to be a solution to one of the hardest problems humans face: cooperation without kinship