Fire that customer,” I’d say to the person responsible for recruiting for our tests. “Find me someone in our target demographic.” If the next custome… - Eric Ries
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Fire that customer,” I’d say to the person responsible for recruiting for our tests. “Find me someone in our target demographic.” If the next customer was more positive, I would take it as confirmation that I was right in my targeting. If not, I’d fire another customer and try again.
Validated learning is the process of demonstrating empirically that a team has discovered valuable truths about a startup’s present and future business prospects
When in doubt, simplify.
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