Fire that customer,” I’d say to the person responsible for recruiting for our tests. “Find me someone in our target demographic.” If the next custome… - Eric Ries

I’ve made billions of dollars of failures at Amazon.com. Literally. None of these things are fun, but they also don’t matter. What matters is that companies that don’t continue to experiment or embrace failure eventually get in the position where the only thing they can do is make a Hail Mary bet at the end of their corporate existence. I don’t believe in bet-the-company bets.

lazy registration is considered one of the design best practices for online services. In this system, customers do not have to register for the service up front. Instead, they immediately begin using the service and are asked to register only after they have had a chance to experience the service’s benefit.

The more specific the symptoms are, the easier it will be for everyone to recognize when it’s time to schedule a Five Whys meeting.