Validated learning is the process of demonstrating empirically that a team has discovered valuable truths about a startup’s present and future busine… - Eric Ries

Validated learning is the process of demonstrating empirically that a team has discovered valuable truths about a startup’s present and future business prospects.

the paid engine of growth is powered by a feedback loop. Each customer pays a certain amount of money for the product over his or her “lifetime” as a customer. Once variable costs are deducted, this usually is called the customer lifetime value (LTV). This revenue can be invested in growth by buying advertising.

Assumir a responsabilidade por esse fracasso é mais difícil no curto prazo, mas fracassar com honra é um dom,9 e permite aproveitar a lição mais importante do método científico: se você não pode fracassar, não pode aprender.