The outstanding people realised that the job involved more than just writing a good strategic plan. It was also important that top management should … - David McClelland

This book will not take as its province all kinds of cultural growth — artistic, philosophical, military — but will try to shed some light on a narrower problem, namely, the reasons for economic growth and decline. The way wealth is distributed is a matter of special interest, partly because it may well be basic to growth in other cultural areas and partly because it has become so uneven in the past century that curiosity has been aroused.

The modern economist has become even more insistent in his belief that the ultimate forces underlying economic development lie, strictly speaking, outside the economic sphere. As Meir and Baldwin put it, half humorously, “economic development is much too serious to be left to economists.” (1957, p. 119)

Whatever the source of the leader's ideas, he cannot inspire his people unless he expresses vivid goals which in some sense they want. Of course, the more closely he meets their needs, the less "persuasive" he has to be, but in no case does it make sense to speak as if his role is force submission. Rather it is to strengthen and uplift, to make people feel that they are the origins, not the pawns, of the socio-political system.