The modern economist has become even more insistent in his belief that the ultimate forces underlying economic development lie, strictly speaking, ou… - David McClelland

Practically all theorists agree that entrepreneurship involves, by definition, taking risks of some kind.

One study suggests that the most effective way to increase n Achievement may be to try simply and directly to alter the nature of an individual’s fantasies.

[In The Achieving Society, 'need for achievement' is uncovered by having individuals write stories based on pictures they see] the stories represented short samples of the things people are most likely to think about or imagine when they are in a state of heightened motivation having to do with achievement. It may be worth considering for a moment why fantasy as a type of behavior has many advantages over any other type of behavior for sensitively reflecting the effects of motivational arousal. In fantasy anything is at least symbolically possible... Overt action, on the other hand, is much more constrained by limits set by reality or by the person's abilities. Furthermore, fantasy is more easily influenced than other kinds of behavior.