If you're opening a hot dog stand, you could worry about the condiments, the cart, the name, the decoration. But the first thing you should worry aou… - Jason Fried

when you think of the company as a product, you ask different questions: Do people who work here know how to use the company? Is it simple? Complex? Is it obvious how it works? What’s fast about it? What’s slow about it? Are there bugs? What’s broken that we can fix quickly and what’s going to take a long time?

Things get harder as you go, not easier. The easiest day is day one. That’s the dirty little secret of business.

The big transition with a distributed workforce is going from synchronous to asynchronous collaboration. Not only do we not have to be in the same spot to work together, we also don’t have to work at the same time to work together.