Science and technology multiple around us. To an increasing extent they dictate the languages in which we speak and think. Either we use those langua… - J. G. Ballard

The media landscape of the present day is a map in search of a territory. A huge volume of sensational and often toxic imagery inundates our minds, much of it fictional in content. How do we make sense of this ceaseless flow of advertising and publicity, news and entertainment, where presidential campaigns and moon voyages are presented in terms indistinguishable from the launch of a new candy bar or deodorant? What actually happens on the level of our unconscious minds when, within minutes on the same TV screen, a prime minister is assassinated, an actress makes love, an injured child is carried from a car crash? Faced with these charged events, prepackaged emotions already in place, we can only stitch together a set of emergency scenarios, just as our sleeping minds extemporize a narrative from the unrelated memories that veer through the cortical night. In the waking dream that now constitutes everyday reality, images of a blood-spattered widow, the chromium trim of a limousine windshield, the stylised glamour of a motorcade, fuse together to provide a secondary narrative with very different meanings.

"Strangman shrugged theatrically. "It might," he repeated with great emphasis. "Let's admit that. It makes it more interesting — particularly for Kerans. 'Did I or did I not try to kill myself?' One of the few existential absolutes, far more significant than 'To be or not to be?', which merely underlines the uncertainty of the suicide, rather than the eternal ambivalence of his victim." He smiled down patronisingly at Kerans as the latter sat quietly in his chair, sipping at the drink Beatrice had brought him. "Kerans, I envy you the task of finding out — if you can.

Nothing endures for so long as fear. Everywhere in nature one sees evidence of innate releasing mechanisms literally millions of years old, which have lain dormant through thousands of generations but retained their power undiminished. The field-rat’s inherited image of the hawk’s silhouette is the classic example — even a paper silhouette drawn across a cage sends it rushing frantically for cover. And how else can you explain the universal but completely groundless loathing of the spider, only one species of which has ever been known to sting? Or the equally surprising — in view of their comparative rarity — hatred of snakes and reptiles? Simply because we all carry within us a submerged memory of the time when the giant spiders were lethal, and when the reptiles were the planet’s dominant life form.