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It is a good idea to start the year by writing down exactly what you want to accomplish, and end the year by measuring how much you have accomplished… - David Ogilvy
" "It is a good idea to start the year by writing down exactly what you want to accomplish, and end the year by measuring how much you have accomplished. McKinsey imposes this discipline on its partners and pays them according to how many of the things on their lists they accomplish.
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About David Ogilvy
David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.
Biography information from Wikiquote
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David MacKenzie Ogilvy
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Additional quotes by David Ogilvy
Most of the art schools which train unsuspecting students for careers in advertising still subscribe to the mystique of the Bauhaus. They hold that the success of an advertisement depends on such things as “balance,” “movement,” and “design,” but can they prove it? My research suggests that these aesthetic intangibles do conceal my hostility to the old school of art directors who take such preachments seriously.
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