In contrast, you can’t achieve an aspiration or outcome at any given moment. You cannot suddenly get better sleep. You cannot lose twelve pounds at d… - B.J. Fogg

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In contrast, you can’t achieve an aspiration or outcome at any given moment. You cannot suddenly get better sleep. You cannot lose twelve pounds at dinner tonight. You can only achieve aspirations and outcomes over time if you execute the right specific behaviors.

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Native Name: Brian Jeffrey Fogg
Alternative Names: BJ Fogg Brian J. Fogg
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