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" "So now you know where to shop. Stop trying to keep up with the Joneses. Stop wasting your money on conspicuous consumption. As a first step, work less, earn less, accumulate less, and “consume” more family time, vacations, and other enjoyable activities.
Jonathan David Haidt (born October 19, 1963) is an American social psychologist, Professor of Ethical Leadership at New York University Stern School of Business, and author. His main areas of study are the psychology of morality and moral emotions.
Biography information from Wikiquote
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The social psychologist Tom Gilovich studies the cognitive mechanisms of strange beliefs. His simple formulation is that when we want to believe something, we ask ourselves, “Can I believe it?”28 Then (as Kuhn and Perkins found), we search for supporting evidence, and if we find even a single piece of pseudo-evidence, we can stop thinking. We now have permission to believe. We have a justification, in case anyone asks. In contrast, when we don’t want to believe something, we ask ourselves, “Must I believe it?” Then we search for contrary evidence, and if we find a single reason to doubt the claim, we can dismiss it.
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