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When the moral history of the 1990s is written, it might be titled Desperately Seeking Satan. With peace and harmony ascendant, Americans seemed to b… - Jonathan Haidt
" "When the moral history of the 1990s is written, it might be titled Desperately Seeking Satan. With peace and harmony ascendant, Americans seemed to be searching for substitute villains. We tried drug dealers (but then the crack epidemic waned) and child abductors (who are usually one of the parents). The cultural right vilified homosexuals; the left vilified racists and homophobes. As I thought about these various villains, including the older villains of communism and Satan himself, I realized that most of them share three properties: They are invisible (you can’t identify the evil one from appearance alone); their evil spreads by contagion, making it vital to protect impressionable young people from infection (for example from communist ideas, homosexual teachers, or stereotypes on television); and the villains can be defeated only if we all pull together as a team. It became clear to me that people want to believe they are on a mission from God, or that they are fighting for some more secular good (animals, fetuses, women’s rights), and you can’t have much of a mission without good allies and a good enemy.
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About Jonathan Haidt
Jonathan David Haidt (born October 19, 1963) is an American social psychologist, Professor of Ethical Leadership at New York University Stern School of Business, and author. His main areas of study are the psychology of morality and moral emotions.
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Jonathan David Haidt
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Dr. Jonathan Haidt
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Schwitzgebel even scrounged up the missing-book lists from dozens of libraries and found that academic books on ethics, which are presumably borrowed mostly by ethicists, are more likely to be stolen or just never returned than books in other areas of philosophy.49 In other words, expertise in moral reasoning does not seem to improve moral behavior, and it might even make it worse (perhaps by making the rider more skilled at post hoc justification).
The social psychologist Tom Gilovich studies the cognitive mechanisms of strange beliefs. His simple formulation is that when we want to believe something, we ask ourselves, “Can I believe it?”28 Then (as Kuhn and Perkins found), we search for supporting evidence, and if we find even a single piece of pseudo-evidence, we can stop thinking. We now have permission to believe. We have a justification, in case anyone asks. In contrast, when we don’t want to believe something, we ask ourselves, “Must I believe it?” Then we search for contrary evidence, and if we find a single reason to doubt the claim, we can dismiss it.
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So the next time a salesman gives you a free gift or consultation, or makes a concession of any sort, duck. Don’t let him press your reciprocity button. The best way out, Cialdini advises, is to fight reciprocity with reciprocity. If you can reappraise the salesman’s move for what it is — an effort to exploit you — you’ll feel entitled to exploit him right back. Accept the gift or concession with a feeling of victory — you are exploiting an exploiter — not mindless obligation.
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