As much as I enjoyed yoga courses, it was hard to make time for them. Generally speaking, my work arrangements were flexible, so it was mostly a psyc… - Josh Kaufman

Garvin’s eight factors in terms of questions: Performance — how well does it serve the intended purpose? Features — how many useful or valuable benefits does it offer? Reliability — what is the probability it will break, malfunction, or fail when used? Conformance — how well does it meet established standards? Are defects common? Are acceptable replacements available if I need them? Durability — how long will it work? Serviceability — if something goes wrong, is it easy to fix? Aesthetics — is the subjective experience of using it pleasurable, attractive, or reassuring? Perception — does it have a good Reputation and deliver better results than anticipated, to avoid the Expectation Effect?

A successful business, roughly defined, provides (1) something of value that (2) other people want or need at (3) a price they’re willing to pay, in a way that (4) satisfies the customer’s needs and expectations so that (5) the business brings in sufficient profit to make it worthwhile for the owners to continue operation.

Value Creation — discovering what people need or want, then creating it. Marketing — attracting attention and building demand for what you’ve created. Sales — turning prospective customers into paying customers. Value Delivery — giving your customers what you’ve promised and ensuring that they’re satisfied. Finance — bringing in enough money to keep going and make your effort worthwhile.