John Dewey, as we have already noted, said that the desire to be important is the deepest urge in human nature; and William James said: “The deepest … - Dale Carnegie

The deepest principle in human nature is the craving to be appreciated.

Always make the other person feel important. John Dewey, as we have already noted, said that the desire to be important is the deepest urge in human nature;

Mind you, I got this reduction without saying a word about what I wanted. I talked all the time about what the other person wanted and how he could get it.

Any fool can try to defend his or her mistakes — and most fools do — but it raises one above the herd and gives one a feeling of nobility and exultation to admit one’s mistakes.

"Buda dijo: "El odio nunca es vencido por el odio sino por el amor", y un malentendido no termina nunca gracias una discusión sino gracias al tacto, la diplomacia, la conciliación, y un sincero deseo de apreciar el punto de vista de los demás."