The only reason the field continues to grow is because of increasing demand. The more we try to make ourselves feel better, the worse we seem to feel. - Simon Sinek

Sekelompok orang percaya yang bergabung demi satu kesamaan tujuan, isu perjuangan, atau kepercayaan, bisa membuat hal-hal yang menakjubkan. Inspirasi hanya memulai prosesnya; kita membutuhkan sesuatu yang lain untuk menggulirkan suatu gerakan.

Being the best simply cannot be a Just Cause, because even if we are the best (based on the metrics and time frames of our own choosing), the position is only temporary. The game doesn’t end once we get there; it keeps going. And because the game keeps going, we often find ourselves playing defense to maintain our cherished ranking. Though saying “we are the best” may be great fodder for a rah-rah speech to rally a team, it makes for a weak foundation upon which to build an entire company. Infinite-minded leaders understand that “best” is not a permanent state. Instead, they strive to be “better.” “Better” suggests

The goal is not simply for you to cross the finish line, but to see how many people you can inspire to run with you.