we were much more likely to run experiments on our customers than we were to cater to their whims. - Eric Ries

Although lean production techniques are powerful, they are only a manifestation of a high-functioning organization that is committed to achieving maximum performance by employing the right measures of progress over the long term. Process is only the foundation upon which a great company culture can develop. But without this foundation, efforts to encourage learning, creativity, and innovation will fall flat — as many disillusioned directors of HR can attest.

Assumir a responsabilidade por esse fracasso é mais difícil no curto prazo, mas fracassar com honra é um dom,9 e permite aproveitar a lição mais importante do método científico: se você não pode fracassar, não pode aprender.

We adopted the view that our job was to find a synthesis between our vision and what customers would accept; it wasn’t to capitulate to what customers thought they wanted or to tell customers what they ought to want.