Good mission statements focus on a limited number of goals,… - Philip Kotler

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Good mission statements focus on a limited number of goals, stress the company’s major policies and values, and define the company’s major competitive scopes. These include:

Philip Kotler

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About Philip Kotler

(born May 27, 1931) is an American marketing author, business consultant, and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University.

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Al Ries Geoffrey Alexander Moore Christian Homburg Josh Kaufman Dan S. Kennedy

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Marketing management is the analysis, planning, implementation, and control of programs designed to create, build, and maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives.

The sales department isn't the whole company, but the whole company had better be the sales department.

The good news is that marketing takes a day to learn. The bad news is that it takes a lifetime to master!

Good mission statements focus on a limited number of goals, stress the company’s major policies and values, and define the company’s major competitiv… - Philip Kotler

About Philip Kotler

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