Good mission statements focus on a limited number of goals, stress the company’s major policies and values, and define the company’s major competitiv… - Philip Kotler

Is marketing management an art or a science? Some marketing observers maintain that good marketing is more of an art and does not lend itself to rigorous analysis and deliberation. Others strongly disagree and contend that marketing management is a highly disciplined enterprise that has much in common with other business disciplines.

The sales department isn't the whole company, but the whole company had better be the sales department.

Marketing management is the analysis, planning, implementation, and control of programs designed to create, build, and maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives.