Is marketing management an art or a science? Some marketing… - Philip Kotler

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Is marketing management an art or a science? Some marketing observers maintain that good marketing is more of an art and does not lend itself to rigorous analysis and deliberation. Others strongly disagree and contend that marketing management is a highly disciplined enterprise that has much in common with other business disciplines.

Philip Kotler

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About Philip Kotler

(born May 27, 1931) is an American marketing author, business consultant, and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University.

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The good news is that marketing takes a day to learn. The bad news is that it takes a lifetime to master!

The sales department isn't the whole company, but the whole company had better be the sales department.

The organization's marketing task is to determine the needs, wants and interests of target markets and to achieve the desired results more effectively and efficiently than competitors, in a way that preserves or enhances the consumer's or society's well-being.

Is marketing management an art or a science? Some marketing observers maintain that good marketing is more of an art and does not lend itself to rigo… - Philip Kotler

About Philip Kotler

Additional quotes by Philip Kotler