The good news is that marketing takes a day to learn. The bad news is that it takes a lifetime to master! - Philip Kotler

The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.

Authentic marketing is not the art of selling what you make but knowing what to make! It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers, and benefits for the stakeholders. Market innovation is gained by creating customer satisfaction through product innovation, product quality, and customer service. It these are absent, no amount of advertising, sales promotion, or salesmanship can compensate.

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.