Authentic marketing is not the art of selling what you make… - Philip Kotler

" "
Authentic marketing is not the art of selling what you make but knowing what to make! It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers, and benefits for the stakeholders. Market innovation is gained by creating customer satisfaction through product innovation, product quality, and customer service. It these are absent, no amount of advertising, sales promotion, or salesmanship can compensate.

Philip Kotler

Sources available for members. Sign up free to see where this quote comes from

English

Collect this quote

About Philip Kotler

(born May 27, 1931) is an American marketing author, business consultant, and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University.

All quotes from Philip Kotler Similar Quotes by other Originators

Originators like Philip Kotler:

Al Ries Geoffrey Alexander Moore Christian Homburg Josh Kaufman Dan S. Kennedy

Additional quotes by Philip Kotler

The sales department isn't the whole company, but the whole company had better be the sales department.

Marketing management is the analysis, planning, implementation, and control of programs designed to create, build, and maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives.

Good companies will meet needs; great companies will create markets.

Authentic marketing is not the art of selling what you make but knowing what to make! It is the art of identifying and understanding customer needs a… - Philip Kotler

About Philip Kotler

Limited Time Offer

Additional quotes by Philip Kotler

Enhance Your Quote Experience