Good companies will meet needs; great companies will create markets. - Philip Kotler

The good news is that marketing takes a day to learn. The bad news is that it takes a lifetime to master!

The organization's marketing task is to determine the needs, wants and interests of target markets and to achieve the desired results more effectively and efficiently than competitors, in a way that preserves or enhances the consumer's or society's well-being.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. It is the art of helping your customers become better of.