Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. It is the art of helpi… - Philip Kotler

The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.

Marketing management is the analysis, planning, implementation, and control of programs designed to create, build, and maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives.

The organization's marketing task is to determine the needs, wants and interests of target markets and to achieve the desired results more effectively and efficiently than competitors, in a way that preserves or enhances the consumer's or society's well-being.