The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. It is the art of helping your customers become better of.

Is marketing management an art or a science? Some marketing observers maintain that good marketing is more of an art and does not lend itself to rigorous analysis and deliberation. Others strongly disagree and contend that marketing management is a highly disciplined enterprise that has much in common with other business disciplines.

Is marketing management an art or a science? Some marketing observers maintain that good marketing is more of an art and does not lend itself to rigorous analysis and deliberation. Others strongly disagree and contend that marketing management is a highly disciplined enterprise that has much in common with other business disciplines.

Marketing is the act of telling stories about the things we make — stories that sell and stories that spread.

Advertising is corporate form of art and the goal is to make an effect. Every artist- any painter, any poet or musician sets out to create an effect, he sets a trap to catch somebody`s attention. That is the nature of art.

There is no question that advertising is an art, and manipulation is the art of advertising through the medium of the tape.

Marketing is the generous act of helping others become who they seek to become. It involves creating honest stories — stories that resonate and spread.

“Art and marketing can’t coexist,” Tina says. “It’s either one or the other.”
“Not this again,” 6 says from the sofa.
Tina ignores her. “I made the film for you with the intention of appealing to a bunch of corporate suits. That I used artistic techniques to do it is irrelevant.”
“Just because it’s aimed at a particular market means it’s not art?” I say.
Tina nods once. “Exactly.”
I frown. “What if I take a work of art and market it? It’s still art, right?”
“You can’t take artwork and just tweak it to be more commercially appealing.” She sips at her beer. “Not without destroying its artistic merit.”
“Tina, this is so crap,” 6 says, standing up. “If I showed you a painting but didn’t tell you whether it was created by a starving artist or an agency commissioned to produce it, you couldn’t tell me whether it was art or not.”
“Oh, I think I’d be able to tell,” Tina says.
6 shifts impatiently. “Who cares what the intent was? It’s the result that matters.”
“The intent is not divorceable from the result,” Tina says. “I know you people don’t want to face that, but it’s true.”
“You don’t want to face the fact that marketing is the greatest producer of art on the planet. There’s packaging, copy, TV advertising—can you tell me why that’s not art?”
“If you can’t make that distinction yourself, I won’t be able to explain it to you.”
“Oh, right,” 6 says, “you think some hack’s poems that no one ever reads are more important than movie half the world sees? A lot more people have seen a Coke can than a van Gogh.”
“I’ve noticed you corporate people do this,” Tina says. “Confuse popularity with quality.”
“It’s a democratic society, Tina,” 6 says. “Your opinion of what’s quality is no more valid than mine. Popularity is quality. And so marketers are today’s real artists.”
“Drink, anyone?” I say.

Art is making something out of nothing and selling it.

Art is making something out of nothing, and selling it.

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

Marketing is the act of making change happen. Making is insufficient. You haven’t made an impact until you’ve changed someone.

Business art is the step that comes after art. I started as a commercial artist, and I want to finish as a business artist. Being good in business is the most fascinating kind of art. During the hippie era people put down the idea of business. They’d say “money is bad” and “working is bad”. But making money is art, and working is art - and good business is the best art.