The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity. - Philip Kotler

The organization's marketing task is to determine the needs, wants and interests of target markets and to achieve the desired results more effectively and efficiently than competitors, in a way that preserves or enhances the consumer's or society's well-being.

The good news is that marketing takes a day to learn. The bad news is that it takes a lifetime to master!

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.