Life is near-death experience. - Alain de Botton

Why be seduced by something as small as a front door in another country? Why fall in love with a place because it has trams and its people seldom have curtains in their homes? However absurd the intense reactions provoked by such small (and mute) foreign elements may seem, the pattern is at least familiar from our personal lives. There, too, we may find ourselves anchoring emotions of love on the way a person butters his or her bread, or recoiling at his or her taste in shoes. To condemn ourselves for these minute concerns is to ignore how rich in meaning details may be.

While a common reaction to seeing a thing of beauty is to want to buy it, our real desire may be not so much to own what we find beautiful as to lay permanent claim to the inner qualities it embodies.

Owning such an object may help us realise our ambition of absorbing the virtues to which it alludes, but we ought not to presume that those virtues will automatically or effortlessly begin to rub off on us through tenure. Endeavouring to purchase something we think beautiful may in fact be the most unimaginative way of dealing with the longing it excites in us, just as trying to sleep with someone may be the bluntest response to a feeling of love.

What we seek, at the deepest level, is inwardly to resemble, rather than physically possess, the objects and places that touch us through their beauty.

[These entrepreneurs] were writing their stories in a subgenre of contemporary fiction, the business plan, and populating them with characters endowed with deeply implausible personalities, an oversight which would eventually be punished not by a scathing review, … but by a lack of custom.