a Circle of Safety, when people trust and share their successes and failures, what they know and what they don't know, the result is innovation. It's… - Simon Sinek

They know that good leaders sometimes suffer mission failure and bad leaders sometimes enjoy mission success. The ability to succeed is not what makes someone a leader. Exhibiting the qualities of leadership is what makes someone an effective leader.

If there were no trust...no one would take risks. No risks would mean no exploration, no experimentation and no advancement of the society.

If we want to feel an undying passion for our work, if we want to feel we are contributing to something bigger than ourselves, we all need to know our WHY.